Sara’s experience runs deep - working with her is like unlocking a shortcut to clarity, conviction, and commercial growth that actually sticks.Â
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Arthur Potts Dawson
Feed Me Seymour - Data-driven Culinary HealthTech
DRIVING GROWTH FOR HEALTHTECH FOUNDERS
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Well Purposed is a strategic advisory studio — not a consultancy, and not coaching.
We work alongside founders to:Â
- Diagnose what’s actually constraining growth
- Pressure-test strategy against market, regulatory, and commercial reality
- Translate complexity into clear priorities
- Stay involved where execution and confidence matter most
The goal is simple: better decisions, faster - with less noise.
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FOUNDER RESET DIAGNOSTIC
When pressure peaks, clarity wins.
A structured diagnostic for late-Seed to Series B HealthTech founders who feel growth has stalled or focus has blurred. Over a focused sprint, we identify what’s constraining progress and deliver a clear 90-day action plan - highlighting priorities, risks, and the decisions that matter most now.
This is where most founders start.
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STRATEGIC GROWTH & MARKET EXPANSION
You’ve raised. Now delivery matters.
Time-bound strategic engagements for teams preparing for scale, new market entry, or fundraising. We sharpen go-to-market strategy, partnerships, and positioning, creating a credible, executable path to revenue growth without overextending the organisation.
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EMBEDDED / FRACTIONAL SCALE PARTNER
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Senior strategic leadership without full-time headcount.
For founders and boards who need experienced strategic capacity through periods of growth, complexity, or change. I embed as a fractional strategic partner, supporting decision-making, execution, and investor confidence from inside the business.
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MEETÂ SARA
I’m Sara — a four-time founder and scale-up operator with experience growing purpose-driven ventures to £10M+ ARR across the UK, Europe, and Africa.
My work in health began after losing my dad to a preventable illness — an experience that shaped my commitment to building healthcare that is proactive, ethical, and human. That loss became the foundation of how I work: combining commercial rigour with purpose, and clarity with care.
Today, through Well Purposed, I work with HealthTech founders and boards when pressure is high and decisions matter most — bringing strategic clarity, operational experience, and calm leadership through complexity.
If you’re building in HealthTech and entering a critical phase of growth, we should talk.
Read My Story
