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HealthTech Playbook
The WELL Founder
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Scale is hardest in the middle.

 

Well Purposed partners with HealthTech, longevity and impact founders to turn post-raise pressure into repeatable growth - expanding into new markets, securing strategic partnerships, and building companies where profit and purpose reinforce each other.

 

Every engagement is led personally by Sara Roberts. Senior-level strategic partnership, without the full-time headcount.

Let's Talk

Sara’s experience runs deep — tapping into her insight is like unlocking a shortcut to clarity, strategy, and real-world growth.

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Arthur Potts Dawson

Chef, Sustainable Food Innovator

Founder Reset Diagnostic

When pressure peaks, clarity wins. A structured diagnostic to uncover what's actually constraining growth and deliver a prioritised plan forward.

  • Founder's + Business Pressure Diagnostic

  • 3-Hour Strategy Intensive

  • 7-Day Rapid Growth Plan

  • Final Briefing & Upgrade Path

You get clarity, focus, and a concrete 90-day action plan that moves the business forward.
(50 % of fee credited if you progress to Well Purposed Strategic Growth.)

BOOK A CALL

Strategic Growth & Market Expansion

You've raised. Now delivery matters. A six-week engagement to build the commercial architecture that turns traction into repeatable, investor-ready growth.

  • Growth Diagnostic

  • Market Expansion Blueprint

  • Scale Operating Model 

  • Founder Enablement

  • Implementation Kickstart

You get a clear, executable system to scale revenue, partnerships, and market presence - without overextending the team.

BOOK A CALL

Embedded Scale Partner

Board-level strategic leadership, without the full-time headcount. Sara embeds as your strategic partner, present where decisions are made and accountable for outcomes.

  • Scale System integration 

  • Ongoing Execution Oversight 

  • Live Deal & Investor Navigation

  • Quarterly Growth Audits & Board Dashboards

  • On-Demand Strategic Support

You get consistent, board-ready growth execution with a trusted senior operator inside your team.

BOOK A CALL

A founder came to Well Purposed with a familiar problem: a growing team, investor pressure, and a product that had stalled at £1.2M ARR.

The board was pushing for expansion. Internally, no one knew where to start. Over six months, we rebuilt the commercial foundation:

Here’s what we did:
- Repositioned the product for a more scalable B2B audience
- Launched into two adjacent sectors strategic market entry
- Built partnerships that added £2M to the pipeline

Six months later: £3.6M ARR. International expansion underway. A leadership team hiring with clarity and confidence rather than pressure.

From stalled to scaled.

Lefteris Zacharakis

"Sara brings clarity, depth, and warmth, translating complex ideas into actionable insights. A powerful voice for wellbeing, equity, and purposeful leadership in HealthTech."

Amanda Swann

"Sara brings energy, rigour, and fresh perspective — combining high-growth strategy with enterprise-level execution. A true partner for scaling HealthTech with purpose and precision."

David Steinberg

“Sara is an award-winning founder and compelling speaker — a rare blend of lived experience and strategic insight driving health-focused ventures to scale with impact.”