Sara Roberts is a four-time founder who built Healthy Nibbles from zero to £10M ARR — with over 60 institutional partners including Transport for London, Vitality, and Mercedes AMG Petronas. Queen's Award for Enterprise. BCorp certified. Recognised as a Thinkers360 Top 10 Global HealthTech Thought Leader and Favikon Top 20 UK HealthTech voice.
Before building in the UK, Sara spent eight years as founder of Visergy - an innovation and insights agency she scaled to £3M in annual billings across Sub-Saharan Africa and the Gulf. Working directly with governments, regulators, and private-sector partners across multiple markets gave her a commercial fluency in frontier economies that very few UK advisors hold. For founders expanding into the UAE, Kenya, South Africa, or the Gulf, that matters.
Since 2018, Sara has served as a Global Concept Advisor to the International WELL Building Institute, the custodians of the WELL standard, the world's most widely adopted framework for human health in the built environment. That gives Well Purposed direct access to the corporate wellness ecosystem: the employers, insurers, and real estate platforms actively investing in HealthTech for their people.
In 2025 Sara joined the Henry Royce Institute Investment Committee, advising on deep science and materials ventures, which means she understands how institutional investment committees evaluate commercial cases, and how to help founders make them.
That belief — that healthcare should keep people well, not just manage them when they're not — sits behind every business Sara has built, and every founder she now works with.
WHAT THIS MEANS FOR YOU
Well Purposed works with a small number of HealthTech, longevity, and impact founders at any one time, from Seed through Series B, across the UK, EU, UAE and Africa.
This is not a firm of junior consultants executing a framework you could read yourself. It is senior operators embedded in your commercial challenges at the moment when precision matters most: when the raise is closed and revenue has to follow, when you are entering a market that does not yet know you, when the gap between your product and your pipeline is the only problem that stands between you and the next raise.
Working with Well Purposed delivers:
- 2–3× revenue growth through focused commercial strategy and execution
- Market entry that is sequenced, not scattered
- Partnerships that compound, not distract
- A board-level commercial operator accountable for outcomes, not just advice
Every engagement is delivered through the VITAL Framework© — a proprietary five-stage commercial methodology built from 20 years of scaling ventures across the UK, EU, UAE and Africa.
If you are building in HealthTech and the stakes are high, we are who you bring in when it really matters.
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