Scale is hardest in the middle.
Well Purposed partners with HealthTech, longevity and impact founders to turn post-raise pressure into repeatable growth - expanding into new markets, securing strategic partnerships, and building companies where profit and purpose reinforce each other.
Every engagement is structured around the VITAL Framework© - so you always know exactly where you are, what's next, and why.
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Sara’s experience runs deep — tapping into her insight is like unlocking a shortcut to clarity, strategy, and real-world growth.
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Arthur Potts Dawson
Chef, Sustainable Food Innovator
Commercial Diagnostic
When pressure peaks, clarity is key. A structured commercial diagnostic to identify exactly what's constraining growth and deliver a prioritised plan forward - in five days.
BOOK A CALLGrowth Sprint
You've raised. Now revenue matters. A 90-day engagement to build the commercial architecture that turns your product into a repeatable, investor-ready growth engine.
BOOK A CALLFractional CCO
Board-level commercial leadership, without the full-time headcount. Sara embeds as your strategic partner - present where decisions are made and accountable for outcomes.
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The VITAL Framework in practice: a founder came to Well Purposed with a familiar problem - a growing team, investor pressure, and a product that had stalled at £1.2M ARR.
The board was pushing for expansion. Internally, no one knew where to start. Over six months, we rebuilt the commercial foundation:
Here’s what we did:
- Repositioned the product for a more scalable B2B audience
- Launched into two adjacent sectors strategic market entry
- Built partnerships that added £2M to the pipeline
Six months later: £3.6M ARR. International expansion underway. A leadership team hiring with clarity and confidence rather than pressure.
From stalled to scaled.
Lefteris Zacharakis
"Sara brings clarity, depth, and warmth, translating complex ideas into actionable insights. A powerful voice for wellbeing, equity, and purposeful leadership in HealthTech."
Amanda Swann
"Sara brings energy, rigour, and fresh perspective — combining high-growth strategy with enterprise-level execution. A true partner for scaling HealthTech with purpose and precision."
David Steinberg
“Sara is an award-winning founder and compelling speaker — a rare blend of lived experience and strategic insight driving health-focused ventures to scale with impact.”
