Well Purposed. The commercial case for a healthier world
The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.
Tags: behaviour change
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Not Just Data: Why HealthTech Must Design for Decisions, Not Dashboards
When I lost my father to a preventable illness, it shaped everything about how I approach health, business, and leadership. It taught me that information alone doesn’t save lives. We need to create an environment of action.
That’s the lens I bring to every founder I support through Well Purposed....
Jul 22, 2025
behaviour change
data
healthtech
user engagement
ux
Well Purposed. The commercial case for a healthier world