Well Purposed. The commercial case for a healthier world
The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.
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The Person Who Decides Your Deal - And Why You've Probably Never Met Them.
Let's talk about a person who is rarely in the room.
Every significant private market HealthTech commercial conversation has aĀ cast; the occupational health lead who championed the product, the HR director who sponsored the evaluation, the procurement officer who manages the process. These are t...
by Sara Roberts —
Jun 15, 2026
commercial
knowing your buyer
private market healthtech
Well Purposed. The commercial case for a healthier world