Well Purposed. The commercial case for a healthier world.

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Well Purposed. The commercial case for a healthier world

The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.

Tags: commercial strategy

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The five buyers shaping £8.6bn of UK private health

Yesterday I posted a reference map: £8.6bn of UK private health cover, five distinct buyer archetypes, each holding a different budget, committee, and timeline (LaingBuisson, 2026). The response told me what I already suspected: most HealthTech pipelines treat this as one market, rather than the ...

by Sara Roberts — Jul 01, 2026 commercial strategy healthtech private markets

Well Purposed. The commercial case for a healthier world

The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.

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