Well Purposed. The commercial case for a healthier world
The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.
Tags: operational cadence
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The 4am Decision Problem
The most important business decision I made in my third year of scaling Healthy Nibbles was not a strategy decision, or a hiring decision, or even a product decision.
It was the decision to stop making major commercial calls when I was running on four hours of sleep, back-to-back meetings, and ...
May 15, 2026
decision making
founder health
operational cadence
Well Purposed. The commercial case for a healthier world