Over the past few months, I’ve been working quietly on something that feels both overdue and deeply personal. Not a trend piece or the next hot take. A playbook. The WELL Founder Playbook exists for one simple reason; most founders are scaling companies faster than they are scaling themselves. In...

In 2023, I lost my company after being targeted by fraudulent investors. It wasn’t just the numbers or the contracts, it was the culmination of years of work, a £10m ARR pipeline, and a team I believed in. And in a matter of weeks, it was gone. I’d lost not only a business, but also my identity. ...