The prevention argument, on paper, is won.   The evidence is clear: chronic disease is preventable, often reversible if caught early, and exponentially cheaper to address upstream than downstream. The IWBI data I work with shows that built environment interventions alone can reduce cardiovascular...

I’ve spent more than 15 years scaling ventures across the UK, Europe and Africa in HealthTech, wellbeing, insights-as-a-service and digital transformation. And across all the complexity, regulatory navigation, commercial expansion, clinical integration, enterprise partnerships, one pattern has re...