Well Purposed. The commercial case for a healthier world
The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.
Tags: structure
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Scale Isn’t Speed - It’s Behaviour. Why HealthTech Stalls and What Founders Must Build Next.
Most people assume HealthTech stalls because founders run out of capital, market, or momentum. But after scaling four ventures across three continents, I’ve learned something very different:
Companies often stall because of internal behaviours. And that includes the founder.
We talk endlessly abo...
by Sara Roberts —
Dec 11, 2025
founder
growth
structure
trust
Well Purposed. The commercial case for a healthier world