Well Purposed. The commercial case for a healthier world
The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.
Tags: the prevention economy
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The Prevention Argument Isn't Winning. Here's Why.
The prevention argument, on paper, is won.
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The evidence is clear: chronic disease is preventable, often reversible if caught early, and exponentially cheaper to address upstream than downstream. The IWBI data I work with shows that built environment interventions alone can reduce cardiovascular...
by Sara Roberts —
Mar 15, 2026
health
scaling
the prevention economy
Well Purposed. The commercial case for a healthier world