Well Purposed. The commercial case for a healthier world.

Well Purposed. The commercial case for a healthier world

The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.

In 2023, I lost my company after being targeted by fraudulent investors. It wasn’t just the numbers or the contracts, it was the culmination of years of work, a £10m ARR pipeline, and a team I believed in. And in a matter of weeks, it was gone. I’d lost not only a business, but also my identity. ...

Sep 15, 2025 founder journey grit resilience scaleup

Longevity Is Not a Tech Race. It’s a Care Revolution

Longevity is being built for the top 1%. That’s not where the real revolution is. Every week, I see new HealthTech decks. AI biomarkers. Biohacking wearables. Full-stack longevity labs. And yet, something’s missing: Access Equity Real-world care We're not short on innovation. But we a...

Jul 29, 2025 access equity healthtech investors longevity

Not Just Data: Why HealthTech Must Design for Decisions, Not Dashboards

When I lost my father to a preventable illness, it shaped everything about how I approach health, business, and leadership. It taught me that information alone doesn’t save lives. We need to create an environment of action. That’s the lens I bring to every founder I support through Well Purposed....

Jul 22, 2025 behaviour change data healthtech user engagement ux

The Longevity Illusion: Why Personalised Health Must Be Accessible to Matter

Longevity is having a moment. From AI-powered diagnostics to full-body scans and peptides promising cellular renewal - the industry is booming. TIME has launched a dedicated longevity vertical. Wellness summits are packed with panels on extending lifespan. Billionaires are investing millions in “...

Jul 22, 2025 accessibility community longevity personalised health

Impact-Led Leadership: Embedding Meaning into the Machine

The word “impact” gets thrown around so much it’s beginning to lose its shape. Brands talk about impact. Startups pitch it. Investors demand it. But too often, it is nothing more than a buzzword, a sticker on the side of businesses that were built to scale, not to serve. For me, impact isn’t a m...

Jul 22, 2025 entrepreneurship impact leadership purpose

Design-Led Innovation in Health: A Lesson from 10+ Years Ago That Still Guides Me

Over a decade ago, I was living in Kenya, immersed in a vibrant, complex landscape. During that time, an external team from the UK flew out to work on a new innovation project. They were bright, motivated, and deeply committed to making a difference. But within weeks, the project started to falte...

Jul 22, 2025 culture design innovation scaleup startup

Why Wellness Will Define Tomorrow’s Business Leaders

What if your most strategic business decision starts with 10 quiet minutes and a walk? After 15+ years building and advising high-growth ventures, I’m more convinced than ever that the founders who will lead the next generation aren’t just visionaries, they’re the ones who take wellness seriously...

Jul 22, 2025 entrepreneur financial performance founder health hustle investable

1 2

Well Purposed. The commercial case for a healthier world

The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.

LET'S TALK

DOWNLOAD THE FREE GUIDE