Well Purposed. The commercial case for a healthier world.

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Well Purposed. The commercial case for a healthier world

The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.

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The full VITAL Framework - five stages of HealthTech commercial scale, in one place

This is the full version of the LinkedIn series introduced over the last five weeks. The series ran one stage per Monday: Validate, Identify, Target, Articulate, Land. The VITAL Framework is what I use with the Series A HealthTech founders I advise through Well Purposed. It is the operational c...

by Sara Roberts — Jun 01, 2026 customer healthtech scaleup vital framework

Well Purposed. The commercial case for a healthier world

The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.

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