Most prevention products are priced incorrectly. You build something that genuinely helps people stay well, and then you showcase it to an infrastructure that analyses costs in quarters and health in decades. So you offer early detection to a health service that won’t bank the saving for ten year...

  This is the full version of the LinkedIn series introduced over the last five weeks. The series ran one stage per Monday: Validate, Identify, Target, Articulate, Land. The VITAL Framework is what I use with the Series A HealthTech founders I advise through Well Purposed. It is the operational c...

In 2023, I lost my company after being targeted by fraudulent investors. It wasn’t just the numbers or the contracts, it was the culmination of years of work, a £10m ARR pipeline, and a team I believed in. And in a matter of weeks, it was gone. I’d lost not only a business, but also my identity. ...

Over a decade ago, I was living in Kenya, immersed in a vibrant, complex landscape. During that time, an external team from the UK flew out to work on a new innovation project. They were bright, motivated, and deeply committed to making a difference. But within weeks, the project started to falte...