This is the full version of the LinkedIn series introduced over the last five weeks. The series ran one stage per Monday: Validate, Identify, Target, Articulate, Land. The VITAL Framework is what I use with the Series A HealthTech founders I advise through Well Purposed. It is the operational c...

In 2023, I lost my company after being targeted by fraudulent investors. It wasn’t just the numbers or the contracts, it was the culmination of years of work, a £10m ARR pipeline, and a team I believed in. And in a matter of weeks, it was gone. I’d lost not only a business, but also my identity. ...

Over a decade ago, I was living in Kenya, immersed in a vibrant, complex landscape. During that time, an external team from the UK flew out to work on a new innovation project. They were bright, motivated, and deeply committed to making a difference. But within weeks, the project started to falte...