Well Purposed. The commercial case for a healthier world
The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.
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This is the full version of the LinkedIn series introduced over the last five weeks. The series ran one stage per Monday: Validate, Identify, Target, Articulate, Land.
The VITAL Framework is what I use with the Series A HealthTech founders I advise through Well Purposed. It is the operational c...
This morning's letter went out with a broken link to the Playbook. The link had exactly one job - and fluffed it.
Here it is, The WELL Founder Playbook, working this time:Â https://www.wellpurposed.com/the-WELL-Founder
A practical, founder-first guide to building the personal infrastructure requir...
The most important business decision I made in my third year of scaling Healthy Nibbles was not a strategy decision, or a hiring decision, or even a product decision.
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It was the decision to stop making major commercial calls when I was running on four hours of sleep, back-to-back meetings, and ...
When UK HealthTech founders and investors talk about African health systems, the framing is almost always developmental. Africa as a future market. Africa as a place where simpler versions of Western products will eventually find a home. Africa as downstream.
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That framing is wrong. And the cost...
There is a meeting happening right now inside the NHS organisation you're trying to sell into.
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You are not in it. Your clinical champion is not in it either.
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It is the meeting where your product's future gets decided, and the person running it has never heard of you.
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THE TWO-ROOM PROBLEM
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In the last issue we framed The Prevention Economy. This issue goes deeper for founders and builders, helping you frame why healthcare buyers cannot account for what your product prevents, and what to do about it.
The problem no one names
There is a structural problem in how healthcare systems ac...
The prevention argument, on paper, is won.
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The evidence is clear: chronic disease is preventable, often reversible if caught early, and exponentially cheaper to address upstream than downstream. The IWBI data I work with shows that built environment interventions alone can reduce cardiovascular...
The thing that Series A celebrates, doing everything yourself, is the same thing that prevents Series B from arriving on schedule.
I've had some version of this conversation four times in the past month. A founder, eighteen months post-close, working harder than they were pre-close. Revenue movin...
Why post-raise health and longevity ventures stall at the moment they appear strongest, and what to do about it.
Most founders expect growth to feel stabilising.
Revenue increases.
The team expands.
Investors lean in.
Partnerships get larger.
On paper, everything looks stronger.
And yet, this i...
Over the past few months, I’ve been working quietly on something that feels both overdue and deeply personal.
Not a trend piece or the next hot take.
A playbook.
The WELL Founder Playbook exists for one simple reason;Â most founders are scaling companies faster than they are scaling themselves.
In...
I’ve spent more than 15 years scaling ventures across the UK, Europe and Africa in HealthTech, wellbeing, insights-as-a-service and digital transformation.
And across all the complexity, regulatory navigation, commercial expansion, clinical integration, enterprise partnerships, one pattern has re...
Most people assume HealthTech stalls because founders run out of capital, market, or momentum. But after scaling four ventures across three continents, I’ve learned something very different:
Companies often stall because of internal behaviours. And that includes the founder.
We talk endlessly abo...
Well Purposed. The commercial case for a healthier world
The fortnightly letter on health systems, economics, and what it actually takes to build and scale in HealthTech - read by 7,500 founders, investors, and operators.
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